Voya’s Investment Management business sends a wide variety of emails to current and potential distribution partners (consultants, advisors, fund analysts, etc.). These emails contain market commentary, product information, webinar invitations and many other topics intended to build engagement and add value. Students were challenged to identify and quantify attributes that lead to engaging email […]
Projects
Project: LIMRA
VAGLBUS Project LIMRA asked the students to build a model to predict variable annuity cancellations, based on a large data set with dozens of variables. In parallel with our internal efforts, the students adeptly explored the data, built models, developed theories, and presented their recommendations. We used their results to confirm our findings, and their […]
Project: Life IO
Life.io is a leading customer engagement and data analytics solution bridging the gap between life carriers and their policyholders. By helping people achieve their goals, Life.io enables carriers to become human again, achieving their promise to help people live healthier, happier lives, while providing them with security and trust. Built on a foundation of science, […]
Project: Henkel
As part of their capstone project, 36 UConn graduate students in the MSBAPM program were asked to provide data analysis, customer insight, and e-commerce support to consumer giant Henkel, whose North American headquarters is in Rocky Hill, Conn. UConn has developed a strong partnership with Henkel, a consumer company whose three U.S. business units include: […]