Manufacturing / Consumer Goods


Stanley Black & Decker

SBD LogoThe UConn Business School and CABA have been great partners for STANLEY Healthcare. We knew that we had some data issues within our business and our company had just started a partnership with UConn to utilize students within the program. As we embarked down the road of this initial project, we really did not know what to expect. It was eye-opening to see the effort and quality of work that was put forth by the students in the program.

Our problem statement read, “Due to a history of acquisitions, STANLEY Healthcare’s Selling, General & Administrative (SG&A) expense detail is split across four ERP systems (2 Instances Of Great Plains, SAP and Priority). As the business targets to reduce and/or reallocate SG&A investments to new initiatives, we need a “visualization tool” that will allow us to consolidate the SG&A expenses from four systems. Ideally, this tool will provide a sustainable and repeatable process to filter and drill into the SG&A expense detail to understand savings opportunities.”

Students were provided with the data set with a few parameters, and they took off running. One of the things that we found interesting was that each group had their own approach. It was interesting to see that through all these different approaches, the end result and the conclusions that could be made from the different tools were so similar. Data Analytics is something that is new to me, and my company. CABA has not only shown us what the possibilities and potential is for Data Analytics, they also delivered a tool that we are in the process of productionizing. It has been a win/win for both STANLEY Healthcare and the students of CABA who get to apply their schooling in real world scenarios.

I hope that we can find ways to partner with them again soon!


Clorox

Clorox LogoClorox disinfecting wipes are the star products of Clorox, having a lion’s share of sales amongst its competitors. The company has been traditionally using just the past sales data for forecasting its immediate future demand. The major problem with these kinds of models are they do not take into account some of the very influential factors which strongly effects the sales, creating unknown pulse periods. This causes the inventory to either come short of the market demand , resulting in losing the existing customers to competitors or exceeding the market demand, which may result in over stocking the inventory. Both of which leads to loss.

By using sophisticated models which could correctly predict the sales due to influential factors, Clorox could clearly handle their inventory better and reach the market in a timely manner. Identifying the pulse periods will give the company a competitive edge in creating new marketing strategies to increase market demand. In addition, rolling out inventory at the opportune time assists in customer retention and increases overall sales.

  • Analyze the factors affecting the sales of disinfecting wipes
  • Determine the drivers behind pulse periods
  • Build model based on previous sales data
  • Predict the unit sales for the year 2016

Henkel

As part of their capstone project, 36 UConn graduate students in the MSBAPM program were asked to provide data analysis, customer

insight, and e-commerce support to consumer giant Henkel, whose North American headquarters is in Rocky Hill, Conn.

UConn has developed a strong partnership with Henkel, a consumer company whose three U.S. business units include: Adhesive Technologies, Beauty Care, and Laundry & Home Care. The students were assigned to the latter business sector. The projects involved creating competitive analysis and effective strategies for omnichannel branding, reviewing data to gain insight and recommend innovative areas to exploit sales. A second project addressed aggregation of data from e-commerce marketplaces to help make business decisions and process efficiency.

“Partnering with UConn to advance the data analytics and tools for our eCommerce team was a great way to tap into local talents, fresh perspectives, and hopefully provide a great learning experience for the students,’’ said Laura Hyland, vice president of eCommerce for the company’s Laundry and Home Care division, whose products include Persil®, Purex®, and all® laundry detergents as well as Snuggle® fabric softeners. “We are richer for it and look forward to adopting some of the work that the students completed.’’ Yiyao Zhang, Henkel’s platform manager in data and analytics, and a UConn alumna, said the students had innovative ideas and fast-track solutions.