Month: January 2023

CIGNA

Posted on by Mariah Donahue

CABA and UConn School of Business faculty have been great partners of Cigna over Fall 202. As we embarked on our Technology Operations AIOps journey, UConn students were provided with two problem statements focused around validating if our data had enough predictive power to help improve operational efficiency at Cigna.

Students were provided with de-identified dataset with multiple parameters. It was interesting to observe how each of the 8 teams approached the problem statements in their own unique way and their collective strength achieved the scale of experimentation that would not have been otherwise possible. To be a UConn BAPM Alum and work with the current cohort was a unique experience and is great to see the advances the program has made in the past 5 years.

Lastly, I want to sincerely thank John Wilson and Jennifer Eigo for helping us at each step of this partnership. Will definitely look forward to additional opportunities to partner with the BAPM program.

 

Shashank Navuduri, Senior Manager

Travelers

Posted on by Mariah Donahue

Travelers is a top 10 personal insurance carrier with millions of customers and  product offerings spanning auto, property, and specialty insurance. Today, Travelers customers receive several forms of communication, including messages regarding their billing and policy information, as well as product and service offerings. Historically, these forms of communication have been executed and measured in siloed business units.

Business challenge:

Students were provided a sample dataset containing customer attributes and outbound communications and were tasked with examining the relationship between communications and customer behavior. They were encouraged to build visualizations and statistical models to find insights, quantify the effect of communication on customer behavior, and create a story based on their recommendations.

The students did a great job of using the sponsor dataset to visualize customer journeys and profile customer attributes. They provided insights around customers’ paperless preferences and electronic communications, characteristics that correlated to customer churn, and communication types with positive engagement. Several teams supplemented their findings and recommendations with external research. The students also did a phenomenal job of balancing detailed analytics and recommendations when presenting their work to both technical and business audiences.

“The UConn capstone gave us an opportunity to work closely with 8 talented teams, each with a different perspective and story to tell. Their recommendations had real world applicability and, in some cases, re-affirmed our internal findings. To be a BAPM alum with a chance to sponsor a capstone was a truly unique and exciting opportunity.”

– Prasanthi Lingamallu, Director, Personal Insurance Marketing Analytics